Professional experience, accomplishments, and achievements

Overview

Communications professional with deep knowledge of social media and event marketing. Works effectively in cross-functional teams focused on brand awareness, user acquisition, engagement and retention. Demonstrated ability to develop community, identify and build relationships with key influencers and partners, and represent the company at professional events. Comfortable in a public facing role, giving presentations and public speaking.

Professional Experience 

Community Manager, Jaunt VR Palo Alto, CA  
6/2014-present

Social media management: Own all aspects of Jaunt social media channels, including strategy, content creation, editorial calendars, posting, moderation, and analytics. 

  • Grew Twitter account from 250 to 12k+ followers in 18 months; average weekly growth of 250 followers per week. 
  • Named in top 3of “15 Twitter accounts to follow" to keep up with VR by Tech Republic.
  • Identify and engage with key influencers and community evangelists; developed strong industry awareness.
  • Collaborate with partners on social media marketing across our channels and theirs to promote VR releases. 

Event Marketing: Coordinate, oversee, and execute demos and marketing events.

  • Planning and oversight of Jaunt’s presence at a wide variety of events including executive meetings with key partners, activations at large-scale national and international events (CES, IBC, SXSW), industry conferences, and community events.
  • Conducted East Coast “meetup tour,” giving demos and presentations to establish relationships with VR Evangelists nationwide. 
  • Design booth, hire and oversee staff, setup technology, strategize and implement activations to build brand awareness and user acquisition.

Communications: Write, edit and publish internal and external email communications, newsletters, website content, and marketing materials.

  • Write and publish weekly company newsletter.
  • Respond to all inbound messages and triage to appropriate team. 
  • Channel feedback from users on social media, forums, and app stores to Product and Creative team.
  •  Manage all website content and write blog posts for the company.

Principal, TappedIn Social, Denver, CO
6/2010-5/2014

Developed social media and brand awareness strategies for clients across a variety of verticals and industries. Produced and published content for blogs, newsletters, email marketing, websites, and social networks. Managed online communities for brands on all major social networks. Conducted community events for local brands to build awareness and affinity.

Contracts included leadership positions with several local organizations: 

{contract position} Senior Community Manager, WideFoc.us, Denver, CO
6/2010-4/2014

  • Managed major client social media accounts for both local and national brands, including Forest City Stapleton, Advanced Brain Technologies, Delizza Desserts, Mid Nite sleep aid, Denver Hospice, and others.
  • Created strategic plans for social media marketing, identifying emerging trends, maintained current knowledge of best practices and emerging technologies.
  • Conducted blogger outreach programs.
  • On-boarded, trained and supervised work of all junior Community Managers; coordinated workflows with Accounts Manager; represented WideFoc.us at client meetings and collaborated with their marketing teams. 

{contract position} Interim Director of MarketingBrandfolder
3/2014-5/2014

  • Led executive team through writing of mission statement, core values, and boilerplates.
  • Created all blog and social media content and managed communities on Facebook, Twitter, G+, LinkedIn, and Pinterest.
  • Wrote and programmed email marketing campaigns for inbound lead generation and loyalty marketing to existing users. 

{contract position} Director of Community Development, Built in Colorado
1
2/2012-6/2013

Giving a talk about startup life at The Forum Stories on behalf of Built In Colorado. 

Giving a talk about startup life at The Forum Stories on behalf of Built In Colorado. 

  • Launched Built in Colorado and developed programming, blog, and community network from the ground up. 
  • Drove brand awareness and site membership for the Built In Colorado community through strategic social media, email marketing, and events.
  • Built relationships with influencers, founders, and C-level executives in the digital startup and larger tech community; served as brand ambassador at networking events
  • Maintained website, including; content creation; providing basic tech support and troubleshooting; populating jobs board and events calendar.
  • Created "Built in Brews" networking event. 

Administrative Coordinator, Mizel Arts and Culture Center, Denver, CO
9/2009-3/2010

  • Ran box office: processed ticket orders, assisted patrons. 
  • Coordinated and oversaw special events; managed front-of-house during shows and performances. 
  • Created reports and analyzed to optimize marketing activities.

Communications Director, League of Women Voters of Wisconsin, Madison, WI
8/2007-5/2008

  • Wrote and edited monthly eNewsletter. 
  • Planned and ran monthly and annual meetings and conferences for members. 
  • Established LWVWI's social media presence; managed website content. 

Education

B.A., Cultural Studies and Comparative Literature
Graduated with Honors, December 2004
University of Minnesota - Twin Cities, College of Liberal Arts and Sciences


Volunteer Service and Affiliations

CoFoundersLab
Ambassador
Denver/Boulder and Silicon Valley, 8/2013-8/2015

Mile High Young Professionals
Board of Directors and Newsletter editor, 10/2010-12/2012
Director of Social Media, 10/2010-12/2013

 


With some of the other Colorado's Finest honorees at the recognition dinner in November 2013. 

With some of the other Colorado's Finest honorees at the recognition dinner in November 2013. 

Awards and Recognitions

"Colorado's Finest Young Professional" Honoree, October 2013